RACI matrix template for a marketing campaign
A campaign from brief to reporting, with legal review treated as a role rather than an afterthought. Five roles, six rows.
| Task or deliverable | Campaign manager | Content writer | Designer | Data analyst | Legal reviewer |
|---|---|---|---|---|---|
| Set the goals and the budget | AR | I | I | C | I |
| Write the campaign copy | A | R | C | I | C |
| Design the creative assets | A | C | R | I | I |
| Review claims for compliance | A | C | I | I | R |
| Launch the campaign | AR | C | C | I | I |
| Report on performance | A | I | I | R | I |
LegendRResponsibleAAccountableCConsultedIInformed
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How to adapt it
- Who uses it: in-house marketing teams and agencies, where one deliverable is often touched by four people in sequence.
- The decision it forces: whether legal is Consulted or merely Informed. If approval is required before publication, Consulted is the honest answer, and it changes your timeline.
- What to change first: the campaign manager is accountable for almost every row here. If that matches your team, read it as a warning about a bottleneck rather than as a template.
Other RACI Matrix Builder templates
- Software releaseSix rows covering a release from scope to announcement, across five roles. The accountable owner changes three times along the way, which is the whole reason for filling one in.
- Hiring processOne requisition from approval to offer, across the hiring manager, the recruiter, the panel, HR and finance. Headcount approval sits with finance, which is where it usually sits in practice.
- Construction projectDesign through handover, with the client holding approval on the drawings and on the final sign-off. Five roles, six rows, close to how a small works package actually runs.
- Event planningAn event from venue booking to budget reconciliation, across five roles. Finance owns the last row, which is the row most plans forget.
- Compliance auditAn audit cycle from scope to remediation sign-off, with the executive sponsor accountable for accepting residual risk. Five roles, six rows.
Related reading
- How to build a RACI matrixA working method for building a responsibility assignment matrix: what each letter actually means, how to size the rows, the two rules that make it useful, and the four ways it usually fails.
- RACI, DACI or RAPID: which one your team actually needsThree responsibility frameworks, three different problems. What each one was designed to fix, where each one fails, and a short test for choosing between them.